Since MieBar’s Gading Serpong grand opening in 2021, followed by their Bintaro outlet a year later, MieBar has been serving up delightful noodles from across Asia. They offer noodles from the authentic flavors of Thailand, Malaysia, Korea, China and Japan.

One bowl at a time, Miebar’s mission is to take noodle enthusiasts around Asia from only one place; their restaurant.

We created a comprehensive communications strategy with a clear vision in mind. By leveraging marketing initiatives including campaigns, social media, Meta ads and key opinion leaders, MieBar has not only gained a strong following and massive engagement but also fostered customer advocacy.

Strategic Communications Guidelines

MieBar’s communications guidelines elaborate comprehensive strategies to communicate with their audiences through various digital platforms.

Social Media Management

From content planning, content productions, design and caption development, we help to manage MieBar’s Instagram by mixing their visual identity and content pillars.

Key Opinion Leaders Engagement

In order to connect with new audiences beyond MieBar’s followers, we utilize the authenticity of Key Opinion Leaders from different fields, mainly foodies and lifestyle.

Meta Ads Management

A detailed audience targeting which incorporates behavior and demographic insights are carefully curated to increase ad effectiveness.