Love is definitely in the air… or sometimes it’s in a bowl of bakmie! Mie Love U is a contemporary Chinese restaurant located in the heart of West Jakarta, specializing in bakmie peranakan and one-of-a-kind sekba kering. With ambience offered like no others, Mie Love U is a must-visit place to spend time with loved ones.

Strategic Communications Guidelines

During its first steps of development, we crafted Mie Love U’s strategic communications and brand identity, which birthed the hashtag #PeMIEkatHatimu and tagline “Explore Bakmie & Modern Chinese Cuisine.”

Social Media Management

From content planning, content productions, design and caption development, we have helped Mie Love U to reach a wider audience through social media. Their main visual identity and mix of content pillars are consistently being utilized to ensure it remains engaging.

Key Opinion Leaders Engagement

Through our strategic collaborations with distinguished Key Opinion Leaders (KOLs), mainly from the F&B and lifestyle field, we have effectively conveyed Mie Love U’s main messages and significantly enhanced brand recognition. This journey from the careful selection of KOLs to the supervision of their content uploads has been designed to ensure an impactful KOL engagement for Mie Love U.