For over two decades, Aplus has stood as a leading company in the building construction industry. Through innovation, they consistently push the boundaries of what’s possible, bringing to life a wide range of building materials that shape the future.
From small-scale to grand commercial buildings, Aplus approaches each construction with passion and precision. Their mission is to build not just a building, but creating meaningful lives for everyone.
As a part of their dedication, in this fast-paced digital era, Aplus recognized the importance of staying ahead of the game. Thus, we undertook a transformative journey to help Aplus rebrand and embrace various digital opportunities.
Online Initiatives
Strategic & Brand Guidelines
Aplus’ complete brand guidelines outline three key aspects in order to redefine their brand identity and keep their relevance.
- Strategic Communications Guidelines
A comprehensive guide that supports the overall communications message across digital platforms. - Visual Guidelines
A rebranding of Aplus visual identity consists of a more colorful and friendly approach yet still professional. - Copywriting Guidelines
A detailed guide on copywriting across digital platforms to ensure their consistency.
Website Development
We revamped Aplus’s previous website to create a more responsive web design and seamless user experiences.
Video Production
A commercial video production where compelling narratives meet striking visuals. It conveys a heart-touching message of Aplus more than just providing building materials but creating a great life for everyone.
Offline Initiatives
Event Management
Aplus made a remarkable presence at Indonesia’s prestigious Arch:ID 2022. Embracing the theme of ‘Diversity,’ our dedicated team developed an event concept and activations to create extraordinary experiences. As a result, it eventually stole the title “best booth of Arch:ID 2022.”
Event Concept
A Space without ‘Space’
What’s the phrase above exactly mean?
At Aplus’s exhibition space, we celebrate and embrace diversity with open arms. It means that here, there’s no space between us for we are bound together by a shared appreciation for pursuing better lives.
Activations
Our team crafted interactive games and door prizes to boost attendees’ participation and increase Aplus’s Instagram followers.
